A dealership charger supports demonstration drives, delivery, service and visitors. The right mix depends on how each vehicle uses the site.
Map the four journeys
Test-drive cars need to be ready at the appointment time. Delivery vehicles may need a verified state of charge before handover. Service bays need predictable turnaround, while customer parking has a different dwell time and payment expectation. Combining them into one undifferentiated queue creates friction.
Choose AC and DC by dwell time
Long-stay inventory and employee parking may suit AC charging, while demonstration, service or rapid handover may justify DC. Charger rating alone does not predict useful energy: vehicle acceptance, arrival state of charge, available time and site capacity all matter.
Define access and ownership
Separate staff, workshop, visitors and public users in the access policy. Decide who pays for which session, who responds to a failed start and who keeps chargers available during opening hours. If payment is required, select and test the local provider before opening.
Make the investment measurable
Track vehicle readiness, session success, energy delivered and bay utilization. A charger may improve service quality, but sales uplift should not be asserted without evidence. Start with operational outcomes the dealership can verify.