Why Forward-Thinking Dealerships Are Installing EV Chargers
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Why Forward-Thinking Dealerships Are Installing EV Chargers
1. Meet Growing Customer Expectations
In Latin America, EV adoption is accelerating, with Mexico alone expected to exceed 100,000 EV units by the end of 2025. According to a KPMG LATAM study, 65% of EV buyers in the region consider "access to charging infrastructure" a decisive factor. Providing on-site chargers meets this growing expectation and helps position your dealership as a modern, EV-ready destination.
2. Boost Foot Traffic and Conversion
Each charging session creates an opportunity. Dealerships with chargers report up to 20% more showroom visits from EV drivers within a 5 km radius, and test drive conversion rates increase by up to 12% when chargers are visible and accessible.
3. Increase EV Sales Volume
According to AMIA (Asociación Mexicana de la Industria Automotriz), dealerships that actively showcase charging infrastructure and allow EV test drives have seen up to a 15% increase in EV unit sales compared to non-equipped peers. Demonstrating readiness helps reduce buyer hesitation and accelerates decision-making.
4. Increase After-Sales Retention
In Mexico, a 2024 Statista consumer survey revealed that over 55% of EV owners are more likely to return to dealerships that offer charging as part of their service. By providing free or low-cost charging during service visits, dealerships can encourage routine maintenance, build trust, and boost long-term loyalty—especially as EV after-sales programs mature.
5. Align with Sustainability and Brand Values
Installing EV chargers sends a strong message that your dealership is aligned with future-forward, eco-conscious trends. It improves brand image and strengthens OEM partnerships, especially for those expanding EV lineups.
Installing EV chargers is no longer just a technical upgrade—it’s a strategic investment from attracting more visitors to boosting sales, from building long-term customer loyalty to generating new income streams, the benefits compound across every stage of the dealership journey.